Judging at Penrith Show
Penrith Show Date
20thJuly
2024

Sponsorship and Advertising

This section is independent of stand fees, and anyone offering class sponsorship will be eligible. Sponsor badges will be in addition to any free show passes you may be eligible to in the above section, therefore giving extra free entries, but with a little extra.

All sponsors will be listed in the Show Guide & Show Schedule publications next to their area of sponsorship, as well as the on-line show schedule.  They will also feature in the sponsorship lists in the show guide and on the website.

The Show attracts up to 12,000 visitors, 170 trade stands and over 500 livestock and equine exhibitors offering an exceptional exposure for your brand or product.

Penrith Show provides the ideal platform to:

  • Build Your Brand Awareness and Profile
  • Align Your Brand with a highly successful local business and community event
  • Reach your target audiences in the local area
  • Entertain Clients and Business Associates
  • Add value and Credibility to Your Brand

Please download the PDF "#Show Sponsorship Pack" below for extra special sponsorship deals

Principal Partner - Principal Partner for 2023 – confirmed as Penrith Building Society

Principal partner of the whole show offers a tremendous array of promotional opportunities and corporate entertainment benefits including:

  • Prime branding positioning at entrances
  • Business branding in all publicity material
  • Association with Main Ring key attractions, sections or features at the Show
  • Company representative to present prizes with Show President at presentations offering photo opportunity
  • Full colour back cover advert (A5) in the Show Programme
  • Stand space (up to 15m frontage)
  • Banners displayed on Show field and car parks (supplied by sponsor, no bigger than 80cm x 300cm)
  • Company name and information announcements throughout the day over PA
  • Sponsor recognition on all Social Media platforms on the run up to the Show.

This is in addition to 15 Gold Badges allowing free entry into the show as well access into the Members’ Enclosure which overlooks the Main Rings and enjoys bar and luncheon facilities and *free lunch made available

Cost - £3,300 (subject to VAT)  Sign up for 3 years and receive a 5% discount each year. The package is flexible and will be finalised following personal contact

Main Show Sponsors

To be a main show sponsor offers various promotional opportunities including:

  • Business branding in publicity material
  • Main Ring banner
  • Full colour advert(A5) in the Show Programme
  • Stand space (up to 10m frontage)
  • Banner display on the Show field (supplied by sponsor, no bigger than 80cm x 300cm)
  • Company name and information announcements throughout the day over PA
  • Sponsor recognition on all Social Media platforms on the run up to the Show.

This is in addition to 10 Gold Badges allowing free entry into the show as well access to the Members’ Enclosure which overlooks the Main Rings and enjoys bar and luncheon facilities.

Cost - £2,200 (Subject to VAT) Sign up for 3 years and receive a 5% discount each year. The package is flexible and will be finalised following personal contact.

Section Sponsorship 

One of the Shows most popular aspects is the individual sections and we have something for everyone.

Visitors flock to see the Food Hall, Industrial and Rural Crafts Marquees, Sheep, Cattle, Poultry, Horses, Rabbits, Vintage Tractors and Walling sections and we know that they tour the showground and visit their favourites time and time again during the day.

Sponsorship of a section as well as entertainment, main ring, members marquee and wrestling, will include:

  • Branding opportunities at that section (to be supplied by sponsor)
  • Branding in publications associated with chosen feature
  • Programme Advertisement (B&W full A5 page)
  • Stand space in the appropriate section (up to 5m frontage)
  • Banner spaces at the Show section (banners to be supplied by sponsor no bigger than 80cm x 300cm)
  • Company name and information announcements throughout the day over PA system
  • Sponsor recognition on all Social Media platforms on the run up to the Show

This is in addition to 5 Gold Badges allowing free entry into the show as well access to the Members’ Enclosure which overlooks the Main Rings and enjoys bar and luncheon facilities

Costs - £1,100 (subject to VAT) Sign up for 3 years and receive a 5% discount each year. The package is flexible and will be finalised following personal contact.

Admission Ticket Sponsor

See your name on every visitor’s ticket and there you will stay for the day. In terms of size your logo maybe small however your company presence couldn’t be bigger. There are lots of colour options and we will work with you and your brand to create the best fit for your company.

  • Sponsorship will also include other branding opportunities (to be agreed)
  • Programme Advertisement (B&W full A5 page)
  • Stand space 5m (up to 5m frontage)
  • Sponsor recognition on all Social Media platforms on the run up to the Show

This is in addition to 5 Gold Badges allowing free entry into the show as well access to the Members’ Enclosure which overlooks the Main Rings and enjoys bar and luncheon facilities

Cost - £550 (subject to VAT) Sign up for 3 years and receive a 5% discount each year.

Banners Only

Why not place a banner advertising your company at the show?

The 2 main arenas’ host the day’s entertainment and are the central point for all our visitors. A banner here gives your company great exposure.

Alternatively we can place your company banner at various locations around the show field which are visited repeatedly throughout the day by our 10,000 visitors. You provide the banner and we will place it.

(Banners to be supplied by the sponsor & to be no bigger than 80cm x 300cm)

This is in addition to the benefits described in the sponsorship and advertising benefits schedule.

Cost - £70 (subject to VAT)